The Weekly Planning Ritual Every Founder Needs
A simple but powerful weekly planning system designed specifically for indie founders. Structure your week for maximum progress and minimum stress.
Every founder knows they should plan their week. Few actually do it consistently.
The problem isn't laziness — it's not having a system that fits the chaotic reality of founder life.
Here's a weekly planning ritual that takes 30 minutes and actually sticks.
Why Weekly Planning Matters
Without a plan, your week is controlled by:
- Urgent emails that aren't actually important
- "Quick" tasks that expand to fill all available time
- Whatever crisis feels most pressing today
With a plan, you choose what matters and protect time for it.
The 30-Minute Weekly Ritual
Do this every Sunday evening or Monday morning:
Part 1: Review (10 minutes)
Look back at last week:
- What did I ship? (List actual completed work)
- What didn't get done? (Be honest)
- What surprised me? (Unexpected tasks, blockers, wins)
This isn't about guilt. It's about learning what's realistic.
Keep a running list during the week of what you actually work on. It makes this review much easier.
Part 2: Priorities (10 minutes)
Set this week's focus:
- What's the ONE thing that would make this week a success?
- What are 3-5 supporting tasks?
- What can wait until next week?
Write these down. The act of writing creates commitment.
Example:
The ONE thing: Launch the new pricing page
Supporting tasks:
- Design pricing tiers
- Write copy for each tier
- Set up Stripe checkout
- Create comparison table
- Test with 3 users
Can wait: Blog post ideas, admin tasks, "nice to have" features
Part 3: Schedule (10 minutes)
Block time for your priorities:
- Put your ONE thing on the calendar first
- Schedule deep work blocks (minimum 2 hours each)
- Batch meetings together
- Leave buffer for unexpected work
Sample week:
| Day | Morning (Deep Work) | Afternoon |
|---|---|---|
| Mon | Pricing page design | Meetings, admin |
| Tue | Pricing page copy | User calls |
| Wed | Stripe integration | Buffer |
| Fri | Testing, launch | Weekly review |
Common Mistakes to Avoid
Over-scheduling
Leave 20-30% of your week unscheduled. Things always take longer than expected.
Too Many Priorities
If everything is a priority, nothing is. Limit yourself to ONE main thing per week.
Ignoring Energy
Schedule creative work for when you're sharpest. Don't put deep work after 3 back-to-back calls.
Not Writing It Down
A plan in your head isn't a plan. Write it somewhere you'll see it daily.
Making It Stick
The ritual works best when it's:
- Same time every week — Create a recurring calendar event
- Same place — Your brain associates the location with planning
- Short — 30 minutes max, or you'll skip it
If you miss a week, don't stress. Just do it next week.
The Weekly Review Template
Copy this and fill it out each week:
## Week of [Date]
### Last Week Review
- Shipped:
- Didn't finish:
- Learned:
### This Week's Focus
- THE ONE THING:
- Supporting tasks:
1.
2.
3.
- Can wait:
### Calendar Blocks
- Deep work 1: [Day, Time]
- Deep work 2: [Day, Time]
- Meetings: [Days]
- Buffer: [Day, Time]
Combining with Cohort Check-ins
If you're in a founder circle, your weekly planning fits naturally with your cohort check-ins:
- Review happens at the end of the previous session
- Commitments become your weekly priorities
- Check-in keeps you accountable to the plan
The systems reinforce each other.
Start This Week
Don't overcomplicate it. This Sunday or Monday:
- Find 30 quiet minutes
- Review last week
- Set your ONE thing
- Block your calendar
That's it. One week at a time.
Want built-in accountability for your weekly planning? Join a founder circle and share your commitments with peers.
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